Atlanta SRF Digital Experience
(UX + IA Redesign)
Mission Statement
Reimagining the Atlanta SRF Digital Experience
Client:
Atlanta Self-Realization Fellowship (SRF)
Role:
Creative Direction · UX Strategy · Information Architecture Lead
Timeline & Scope:
Year-long,
UX audit, IA redesign, wireframes, and developer handoff-framework.
Design a digital sanctuary that guides users with clarity, intention, and spiritual resonance.
Emotional connection at scale. By designing for emotion as well as usability, the experience became more than navigation—it became connection.
Elvis PresleyPeople follow what moves them 
Every interaction was shaped to reflect the spirit of the organization, ensuring intention survived every stage of execution.
Luther McKinneyPurpose lives in the details. 
Reduce complexity until the path feels obvious. Through disciplined simplification, information became guidance and structure became experience.
Steve JobsClarity Through Simplicity 
Structured predictable, user-centered flows
- Simplified hierarchy
- Reduced clutter
- Better discoverability
- First-Time Visitor
- Parent Seeking Sunday School Information
- Donation Flow
- Volunteer Signup
- Retreat Registration
Systemizing the Experience
- Built a new IA (sitemap)
- Structured predictable, user-centered flows
- Created a navigation model aligned with SRF teachings
