Hi, I'm Tinisha Gold.
Senior Product Designer, Creative Strategist,
and Digital Storyteller.
I believe the best experiences are built at the intersection of clarity, empathy, and purpose.
Directed end-to-end creative across brand, campaigns, short films, and social. From concept through final delivery. Pioneered AI-assisted creative workflows for ideation.
Led UX strategy and design for Lexus.com initiatives spanning search, vehicle inventory, and the broader digital experience, translating Lexus brand principles into intuitive, scalable customer journeys across complex automotive experiences.
Led UX design for Brightspeed’s Digital Equity Hub, driving accessible digital resources and simplified service management for underserved communities. Conducted user research, prototyped solutions, and collaborated with art directors and copywriters to align on a cohesive vision.
Collaborated with Sr. Art Director to ensure business requirements were implemented. Built prototypes and worked with developers to implement best practices for performance and responsiveness.
// My Story
I Make Ideas Feel Real. I’m an Experience Designer and filmmaker working at the intersection of brand stories, technology, and human experience.
Experience Systems
Creating scalable frameworks that maintain consistency across products, teams, and customer touchpoints.
Story-Driven Design
Applying principles of storytelling, pacing, and emotional sequencing to digital experiences.
Information Architecture
Organizing complex information into intuitive systems that help people find what they need with clarity and confidence.
UX | UI Guru
Expertise Journey Mapping Narrative UX Content Strategy Motion Design Experience Storytelling
Let's Build Something Meaningful.
Interested in UX strategy, product design, or creative direction?
connect@tinishagold.com
Email Address