Experience Design / Wireframes
Project Overview
Client: Atlanta Center of Self-Realization Fellowship (SRF)
Role: Creative Direction · UX Strategy · Information Architecture Lead
Timeline & Scope: UX audit, IA redesign, wireframes, and developer handoff framework
Creative Lens: This work sits at the intersection of three influences:
- Steve Jobs — simplicity as a discipline
- Elvis Presley — emotional connection at scale
- Luther McKinney — devotion translated into lived experience
The Problem
Core Challenges I
Outdated IA causing user confusion
Core Challenges II
Fragmented content hierarchy. Misalignment between UX vision and development execution.
Core Challenges III
Navigation lacking intuitive pathways
Core Challenges IV
No scalable system for growth. Disconnect between spiritual tone and digital experience.
A fragmented experience made discovery harder.
Our existing Atlanta Center experience contained valuable information, but it was distributed across disconnected pages and competing navigation patterns—creating friction for newcomers, devotees, volunteers, and anyone trying to find their next step.
Opportunity
To create a guided experience, not just a website—one that feels like entering a space, not clicking through pages.
