Broadband Nutrition Label
Making the Internet
Make Sense
A UX and information architecture case study focused on making broadband plan information easier to understand, compare, and access. Designing a clearer, more accessible way for consumers to explore internet pricing, service details, and plan information.
Project Overview
Role
Sr. UX Designer
Focus
Information Architecture · User Flows · Accessibility
Deliverables
Flows · Wireframes · Components · Prototype
Understanding Annotations in UX Design
Design Annotations
These annotations show the thinking behind the Broadband Nutrition Label, what information customers need, how they interact with it, and what the interface needs to communicate clearly. They connect design decisions to content, accessibility, interaction, and development requirements.
What we're trying to learn
1. How customers naturally group and prioritize plan information?
2. Which terms cause confusion or require explanation?
3. Where and how customers expect to find label information?
4. What supports confident, informed decision-making?
How findings will shape the label
Insights from this session will directly inform the information architecture, content hierarchy, and accessibility of the Broadband Nutrition Label across the buying journey and account management portal.
Compile and Synthesize Findings
Compile the card sorting findings into a cohesive set of UX insights. Review and refine the results to identify meaningful patterns, clarify areas of confusion, and highlight the findings that can directly influence the Broadband Nutrition Label experience.
Research method
Open card sorting
Findability and Access
Information Hierarchy
Decision-Making
Education and Understanding
Clarity and Accessibility
Overall Experience
Broadband Transparency Through UX Design
From Regulatory Requirements to Human-Centered Experiences
Broadband plan information can be difficult to navigate when pricing, performance, and service terms are distributed across different parts of the purchasing journey.
The Challenge
Designing for Transparency Without Adding Complexity
The label needed to communicate a substantial amount of information while preserving a standardized, readable presentation.
UX Strategy
Designing the Experience Around the User's Decision
Rather than treating the label as a standalone information sheet, the UX approach considers where and how consumers encounter it.
Design System & Components
Building a Consistent Language for Broadband Information
Responsive layouts and repeatable presentation structures for label information.
Reflection
Designing for Understanding
This project demonstrates how UX design can connect regulatory information, user needs, and implementation requirements. My work focused on designing the user flow, creating reusable design components, documenting accessibility considerations, testing the experience, and preparing a clear handoff for development.
Clarity is a design decision. When complex information is structured around real user needs, the experience becomes easier to navigate, understand, and use.
