LEXUS FIFM BANNER
Making a promotional looking experience feel like a helpful product tool
The existing FIFM (Find It For Me) banner visually read more like an advertisement than a helpful tool. The design opportunity was bigger than changing the banner itself.
Project Overview
Client: Team One Lexus
Role: Sr. UX Designer
Scope: Product Design · UX Strategy · Information Architecture · Interaction Design
WHY LEXUS
Built on Confidence.
Designed for the Journey.
Areas of Exploration:
When a helpful tool looks like an ad, users may treat it like one.
The existing FIFM treatment competed with the surrounding experience instead of clearly communicating its utility.
Design Challenge
How might we make FIFM feel useful, informative, and naturally connected to the user’s shopping journey?
