A Wonderful Gift

Yesss I am Tinisha Gold, a 9th generation free Black woman from America.
I grew up on Snoop, Pac, and NWA. The first time I heard “Nuthin’ But a G Thang,” I was 8 years old and fully convinced I’d marry a thug.  Hip-hop wasn’t just music—it was the lens, the rhythm, the attitude that raised me.

So when the world’s #1 ad agency dropped a Snoop-branded campaign celebrating “unity” and “culture,” I didn’t just clock in—I showed up. I poured love, labor, and late-night edits into it. And then… we got laid off. Alongside many other creatives who looked like the culture they were marketing.

But here’s the kicker:
After the launch, 82,000 hoodie requests came in from around the world. Eighty. Two. Thousand.
Everyone wanted a piece of the culture. They just didn’t want to keep the people who built it.

And somehow—I feel responsible. Did I accidentally make hoodies the symbol of peak performative allyship?
Possibly. Do I also still wear mine while legally listening to 2 of Americaz Most Wanted on repeat? Absolutely.

This is my real life.
And while they cashed in on the co-sign, I’m left with a hoodie… and a film.