Revolutionizing Email Engagement
My Role:
Floor & Decor is a leading retailer specializing in flooring and home renovation products. The goal of this project was to design and implement a fully automated email marketing program that not only increased user engagement but also ensured consistent and personalized messaging across diverse customer segments, particularly as home renovation surged during the COVID-19 pandemic.
Email Strategy
Developed a fully automated email system.
UX Design
Created user-centric email workflows.
Visual Design
Built a cohesive design system across email and digital channels.
Content Creation
Designed dynamic and scalable email content.
Unifying the Customer Experience with Consistent, Personalized Email Content
The project aimed to address the challenge of inconsistent and impersonal email content generated by multiple agencies. With a significant number of customers at home and interested in renovation projects, the goal was to create a personalized email experience that would drive engagement and conversions while maintaining consistent brand messaging.
Design System
Collaborated with the art director to establish a cohesive design system that aligned with other digital and offline channels.
As the Lead Designer, I oversaw the development of email templates, created wireframes, and collaborated closely with the content and development teams to ensure a seamless execution of the email strategy.
Elevating Email Consistency
for Engaged Audiences
PRO Subscribers
Professionals involved in flooring and home improvement.
Homeowners
Individuals undertaking home renovation projects.
