Multilingual Design Excellence

for Related Companies

Elevating Hudson Yards Phase 3

$25 billion

Largest Private Real Estate Development in U.S. History

40K employees

Hosting upon full completion at Hudson Yards

10K+

Residents will call Hudson Yards home, creating a vibrant community.

$4 Billion

Invested in parks, transit, and cultural spaces around Hudson Yards.

Crafting a Cohesive Brand Identity

Apart of my contract role with Related Companies, I was entrusted with designing high-impact client presentations, digital assets and printed brochures for the EB-5 program. These materials needed to be produced in multiple languages, including Chinese, Mandarin, Korean, Spanish, French, German, and Vietnamese, to cater to a diverse global audience.

Tackling the Design Challenge of a Landmark Development

Support marketing efforts
We did this by creating high-quality digital and print materials that communicate the vision and details of the development to various stakeholders.
Build cohesively for the future
We worked to promote the properties and amenities within Hudson Yards, ensuring consistent brand identity and clear communication of the project's benefits.

Conveying the project's value
We aimed to understand how the target audience, including potential residents, businesses, and investors, interacted with the marketing materials to gauge the effectiveness of the visual strategy.

Targeting Key Buyers in NYC's Premier
Real Estate Arena

Values efficiency and simplicity. Prefers clear, intuitive design and quick access to relevant information. Likely to engage with mobile-friendly content and make decisions based on ease of use.
Potential Residents
Commercial Tenants
Highly focused on in-depth research and data. Seeks comprehensive information, reviews multiple sources, and values transparency. Likely to explore every feature or section before committing to a decision.
Young professionals
Investors

Mastering High-Impact Visual Design and Brand Strategy

Successfully delivered visually compelling and informative presentations and brochures in multiple languages

  • Graphic Design

  • Digital and Print Marketing

  • Brand Identity Maintenance

Executing a Bold Design Strategy

Concept to Market Domination

Discovery

Conducted research on current design trends and the target audience. Developed initial design concepts for review.

Creative Concepts

Created digital and print marketing materials, including brochures, mailers, e-blasts, advertisements, and social media graphics.

Collecting Feedback

Coordinated with the team to gather feedback and made necessary revisions.

Production process

Ensured all materials were aligned with the brand identity before final production.

Today we see the impact of effective visual communication in large-scale real estate development projects.

Transforming Vision into Success

Working for Related Companies on the Hudson Yards Phase 3 Project provided a valuable opportunity to apply and expand my skills in graphic design, project management and collaborative work. The experience underscored the significance of maintaining a strong brand identity.

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