Dornbracht Rainmoon
Experiential Luxury Redefined
Dornbracht, a leading manufacturer of high-end bathroom and kitchen fixtures, set out to introduce Rainmoon to the U.S. market. Our objective was to differentiate Rainmoon from its globally recognized counterpart, Aquamoon, while enhancing brand awareness and establishing a foothold in North America.
Introducing Rainmoon to the U.S. Market
The primary aim was to present Rainmoon as a unique offering in the American market. This involved addressing brand recognition challenges and ensuring that the product resonated with the target audience of interior designers and architects.
Holistic Design and Innovative Engagement
Strategic Marketing
Visual Design
Event Coordination
International Collaboration
Content Creation
Immersive Wellness, From Concept to Global Launch
To get started, I conducted in-depth product research through travel to Germany and participation in various industry events.
From Concept to Global Launch
Lead Designer
Developed sales presentations and marketing materials for Interior Design Magazine, Architectural Digest and more.
Sales Education Tools
Partnered with international teams, including Martin for CEU courses and sales support materials.
Orchestrating a Global Experience
Coordinated impactful product launches and national events.
Achievements and Personal Growth
- Significantly increased brand awareness.
- Secured multi-million dollar projects in San Francisco.
- Won “Best of Year” award from Interior Design Magazine.