Visual Visionaries Unite
Transforming BLVD Software's Website with User-Centric Design
BLVD Software aimed to revolutionize its website to reflect its mission in the self-care industry. The objective was to enhance user experience, streamline workflows, and infuse the brand’s essence through custom illustrations.
Centered on inclusivity and innovation
We worked to define visual goals and craft narratives that reflected BLVD’s mission, with illustrations that are impactful, unified, and emotionally resonant. Art direction for custom illustrations was key to reimagining the BLVD Software website.
The 5-Step Process for Redesigning the BLVD Software Website
1. Analysis and Research
Identified user pain points and areas for improvement in the existing BLVD Software website.
2. Collaborative Ideation
Encouraged diverse perspectives to generate innovative ideas for the website redesign.
3. Wireframing and Prototyping
Developed wireframes and prototypes based on ideated solutions.
4. Iterative Refinement
Prioritized simplicity and functionality to enhance user experience.
5. Impactful Implementation
Continuously refined the design to ensure it met user needs and aligned with BLVD's objectives.
Understanding Diverse Needs
As the brainstorming commenced, cross-functional teams, including myself and the Sr. Art Director, Wood Simmons, we once again converged to ignite our creative spark. (remotely) Together, we were on a mission to help revolutionize the self-care industry. We got to work with an amazing team to reimagine the BLVD Software website through a lens of inclusivity and innovation.
Development of Conceptual Frameworks
By defining the visual goals of the website redesign, considering BLVD’s mission to revolutionize the self-care industry we were able to work with marketing to determine the specific messages and emotions that BLVD team wanted to convey through custom illustrations on the website.
Foundation in
UX Design
Diverse Perspectives, Limitless Possibilities
Applying a strong foundational understanding of UX design from a creative viewpoint, I ensured that design systems were aligned with BLVD Software’s multi-year roadmap.
Storyboarding
Concept Development
Equipped with imagination and creativity, our team, spearheaded by the Senior Art Director and armed with a commitment to accessibility, we delved into storyboarding and concept development. Our focus extended beyond aesthetics; we crafted narratives that not only breathed life into BLVD’s brand but also catered to users of all abilities.
Build Design System
High Fidelity Wireframes
Usability Testing
Diverse Perspectives, Limitless Possibilities
“With a diverse array of talents and perspectives,
the potentialities became boundless”
Each team member, including myself, brought forth their unique flair, contributing to a surge of innovative concepts for the website redesign. Leveraging the varied perspectives within the team, we fostered an environment where ideas flowed freely. Our aim was to blend creativity to conceptualize visuals that encapsulated BLVD’s mission to disrupt the self-care industry.
and Integration
